Minneapolis PR Photography
Curly Girl Boutique
Curly Girl Boutique offers stylish options for busy, modern women of all shapes and sizes. Owner, Emily, started as an online store. She did everything from pop-ups, virtual markets, and online sales. As her customer base and popularity grew, she reached out to us for brand imagery and PR photography to launch her new offerings.
When the pandemic hit, Curly Girl Boutique launched Style Boxes that were delivered seasonally to customers’ doors. These boxes featured hand-picked outfits as well as accessories. For our first session, we focused on showcasing these Style Boxes so Emily could use the images on her website and social feeds for the launch.
Emily also needed seasonal photos to showcase her new arrivals. We did several brand photo shoots of her around the Minneapolis area to show off her spring and fall collections.
As Curly Girl Boutique grew online, Emily searched for a storefront. She now has a location in South Minneapolis where she offers open shopping, personal shopping, and a separate room for events. Her PR manager needed images to go along with her newspaper, magazine, and TV interviews, so we did a PR photography session at her new space.
We used the guidelines of showing her space as a clean, inviting, stylish store where you can buy a head-to-toe look. Emily also appears in the images for the articles that would feature her as the owner and tell her story.
Curly Girl Boutique is for women of all ages. The brand believes all women should look stylish and not feel forced to “follow the rules.” Check out her spot if you are in need of a new look!
The Divine Group has referrals to Minneapolis PR professionals, but we can also pair with yours to create imagery that will fit your needs!
More of our brand photography work can be found here –