- Minneapolis Social Media Management Strategy
Social Media Management (6 months)
Brand Photography
All Clean Food helps busy families put dinner on the table with their varieties of organic, allergy-friendly, plant-based meal kits. Their meal kits are not only delicious but done in 12 minutes, and customizable with the different veggies and proteins you can add to them.
Founder, Laura, is one of the sweetest humans in the world and started the company when her kids developed food allergies. Cooking dinner became a chore, and frustrated at her prep heavy options, Laura decided to take matters into her own hands.
As her company grew in 2020, Laura had little time to post on social media. She reached out to us to develop her social media strategy, then after trying to post on her own, had us take over her favorite platform (Instagram) with full-service social media management.
Laura is still the face of her brand, so we created 3 themes for posting.
1- Value, which included inspiring stories for busy moms, tips for allergy-friendly cooking, and managing food allergies in small children.
2- Products, which included her products in action, promotions/sales, testimonials, how to use them, and product specifics.
3- Personality, which featured herself as a busy mom with her family and her life outside of a food founder.
We created lifestyle brand photography, graphics, and a mix of reels along with her own personal stock of product photography and family photos to curate a cohesive feed.
What happened over the months:
All Clean Food’s primary focus is Instagram, so besides posting 3 times a week, we engaged with other synergistic brands, influencers, and fellow parents with kids with allergies.
The account organically grew with more comments than ever. See some of their stats below.
We are proud that All Clean Food outgrew us last year! Our Minneapolis social media management style only creates authentic connections. We don’t do paid ads, buy followers, or rely on bots. We strive to connect our clients with real, organic humans as followers with the model of quality over quantity.
All Clean Food is now using a full-service PR and marketing team to set up their Kickstarter for their new flavors as well as create ads on their social.
We will always be a cheerleader for this brand because their products are incredible, but more importantly, they are trying to make the world a better place by providing busy families with inclusive food options!
Are you looking for social media management? Send us a message on our contact page to learn more about our packages and options from helping create content through brand photography, developing an overarching strategy, to full-blown management.
“Angela at The Divine Group has done amazing work on our social media. She has helped us with strategy, photography and helped us increase our brand presence!”
Laura of All Clean Food
To see more of our brand photography work for food brands, check out this blog