- Custom Website Build
- Brand photography
- Graphic Design Refresh
Phoenix Fixtures creates carefully-crated, affordable retail fixtures for national retail brands. They’ve been in business for over 30 years and wanted their website to reflect their level of expertise but also their fun yet professional personalities!
Melissa reached out to us at The Divine Group because her current website needed a facelift. She had it built many years ago and felt the photos, copy, and design didn’t reflect their business.
Our Minnesota website design services are meant for brands like Phoenix Fixtures who want to appear professional but also personable online.
Before we started the design process, we had a creative consultation to learn more about how Melissa wanted their users to flow through their website. She explained that it needed to be more of a validation piece rather than a way to get clients to book with them, so we focused on showing how they work and who they are in their messaging and visuals.
Phoenix Fixtures has a warehouse in Roberts, Wisconsin is where they produce their client’s fixtures and retail displays. Many of their employees have been there for years and are experts in their field. They like to have fun while they work and often end Friday’s together around a table enjoying a beverage.
The brand photography for the website needed to not only how they work, but the synergy and fun they have working together.
See the transformation of their website by checking out the before and after videos!
Since the redesign, Phoenix Fixtures feels their website reflects who they are as a business but also as people!
Want to see more of our Minnesota website design projects? Click here for more of our work.